Time reporter John Gapper, wrote an article about Norway’s innovation ability,
in October 2016: “The trouble is that
Norway is too comfortable. It takes crisis to get most people to change their way
radically. Now, Norway has more official think-tanks and innovation incubators
than entrepreneurship and disruption. Norway is consensus-driven society that
feels comfortable with reform that has been carefully discussed and agreed.
Norwegians like the idea of creativity, but fear disruption.”

He has
point or two. But is innovation about always disrupting? I do not think so. Innovation
is about creating value. I believe that it is enough to be future-proof!

In general,
the term “future-proof” refers to the ability of something to
continue to be of value into the distant future. Very few
things are truly future proof. But, it should not stop us from trying.

I have
learned that having enough resources is a competitive advantage both in life
and business. But I have also experienced that having too much resources
available, reduces your competitiveness. Comfort leads to complacency and complacency
is the cause of stagnation!

The real choice is between staying in comfort
dams of complacency and stagnation or keep swimming in capricious river of continuous,
fresh challenges!

If you
choose comfort, I envy you. Sometimes, I wish I could. But I cannot. Because, I
fear stagnation. I fear loss of competitiveness. Most of all, I fear losing
opportunities to improve, to learn, to create.


you feel too comfortable, you should create discomfort – “put a small stone in
your shoe” – as Bosnian proverb recommends.

Create a
challenge and solve it. And when doing so, focus on simplifying and acting,
instead of overthinking. Small deeds done are better than great deeds planned!

Four steps
to simplify and act:

1. Define a challenge.
I want to move abroad, but I speak
only one language!

2. Understand the problem.
It will take much more time and
effort to establish abroad, if I don’t speak the language.

3. Think of possible solutions.
A. I can learn the language before I
B. I can find a job where I can
speak language I know.
C. I can go abroad and focus on
learning the language for a year.

4. Act, test and repeat.
Get information available on
internet. Apply for language course or job. Visit the country and explore

future-proof means being ready for whatever might come by stimulating
flexibility and adaptability, fortifying and diversifying your competence.

future-proof means embracing discomfort as blessing. Spending time with those
who inspire you by challenging you, and make you develop.

future-proof means indulging passionately in creating value while sharing your
knowledge and experience. It makes you learn. It makes you grow.

… and we
don’t have to disrupt!

OSLO/Amela Koluder